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Amplifying your digital footprint is far from a frivolous side hustle; it demands full-time engagement and effort. De-prioritizing content writing in the digitally dominated era is tantamount to ignoring a golden goose of opportunities. So, what is this ‘golden goose of opportunities’ we are referring to?
For instance, you need to offer engaging content to your audience to become a unique, likeable, and helpful entity when they require your service or product. Consequently, your brand needs to be made aware of digital oblivion.
The Undeniable Importance of Content Writing
Presently, 87% of consumers conduct online research before making a purchase. They are seeking transparent and useful information over sales-driven brand messages.
Persistent time and resource investment are crucial to secure a spot in the top search results for competitive keywords. Additionally, your website content needs to be top-tier to drive traffic to your business.
Engaging expert website content writing services can help you:
- Enhance your website’s ranking on search engines.
- Attract high-quality visitors via search and social media.
- Make your business prominent—helping audiences recognise your products/services, understand your ideas, foster trust, and outshine the competition.
The Anatomy of an Exceptional Content Writer
The internet is teeming with content writers. They hail from diverse backgrounds—publishing, journalism, or copywriting.
1. Expert Content Writers Amplify Your Website Traffic
If you wish to increase your blog readership or website visits, understanding the nuances of SEO traffic is indispensable. SEO traffic is the number of visitors that land on your website via search queries on platforms like Google. Certain websites, like DiscoverCars.com, have seen their organic visitors skyrocket from 40K to 220K within a year.
SEO traffic multiplies over time, meaning the results you achieve in 6 months could triple after 12 months and quadruple in 24 months with consistency and expertise.
Eventually, SEO traffic evolves into passive traffic that doesn’t require active promotion of your brand—the ultimate business goal.
On average, websites that regularly publish fresh content witness a three-fold increase in web traffic. This effect only compounds as you churn out more content.
2. Professional Content Writers Drive Tangible Business Outcomes
Professional content writers focus on traffic and conversions, as traffic is valuable only when it converts.
They understand customers’ buying behaviour, persuading them with eloquent words and compelling concepts.
Effective writing is sometimes about something other than grammatical perfection or decorative language. Sometimes, the content’s format, structure, or imagery compels readers to purchase.
Whether your business requires blog posts, video content, brochures, product descriptions, or anything else, our website content writing services can help you attain your ultimate business objectives.
3. Expert Content Writers Assist in Devising Your Content Marketing Strategy
Our content writers offer more than just sporadic blog posts. A well-devised content marketing strategy is essential if you’re serious about content marketing.
Such a strategy helps you achieve the following:
- Better comprehension of your audience.
- Planned, created, promoted, and consistently measured valuable content for targeted readers.
But, a content strategy aids in creating a plan for sustainable and predictable business growth.
4. Expert Content Writers Elevate Your Business’s Trustworthiness
The adage, “Don’t judge a book by its cover,” might not hold water in the business realm. The first impression is indeed lasting.
Prospective clients feel more at ease interacting with brands having a unique website. They seem more knowledgeable, sophisticated, and committed.
Brands with substantial web and blog content are taken more seriously.
How to Engage a Professional Writer?
You can either hire a content agency or a freelance writer. Your choice will impact your business’s performance, sustainability, and profitability.
Key factors to consider when choosing the best website content-writing services include:
- Experience
- Reputation
- Quality of content
Comparing Content Agency and Freelance Writers
Both options come with their unique advantages and disadvantages.
Expectations When Engaging a Content Writing Agency:
- Industry Expertise – Their writing and marketing teams are skilled and updated on the latest SEO practices tailored to your specific industry niche.
- Premium Service – Content writing is their core business, so that you can rely on them for quality output.
- Fixed Pricing Packages – These are standardised per order, thus no unpleasant surprises.
Expectations When Hiring a Freelance Writer:
- Flexible Pricing – You can negotiate the rate; freelancers usually charge less than agencies.
- Low Commitment – Freelancers prioritise higher-paying clients, focusing their best efforts on the highest-paying projects. If your budget is limited, they may not commit to your project.
Irregular Communication – Communication can be inconsistent or delayed when dealing with freelancers as they are responsible for all aspects, including onboarding, support, and operations.
